The forty-foot lobby wall at 301 Congress, Austin.
HPI runs Implicit on the portrait LED wall in the lobby at 301 Congress. The videos are made at the wall's own proportions, their tenants' logos rotate across them, and the wall changes on the schedule they choose.
The wall
The facts, checked.
- The building
- 301 Congress, Austin
- The customer
- HPI
- The wall
- a forty-foot portrait wall in the lobby
- Pixels
- 3,360 × 8,100 px
- Changed
- on the schedule they choose
- Logos
- tenants' logos rotating across the wall
blooming flowers
Videos made with Implicit for a portrait wall. This is the video, not footage of the lobby.
Facts on this page checked 14 September 2026.
What they do with it
One look for the season, tenant logos on top.
HPI pick a look and carry it across the wall for a season, then change it when they want something new. Nobody has to find clips, and nobody has to call a vendor to get one up.
Their tenants' logos ride on top of whatever is playing and rotate across the wall. A logo can be swapped or taken down without the video underneath being made again.
Why Implicit
What they looked at first.
HPI looked at a stock library, a production agency, a curated art subscription, and using a video generator themselves. They chose Implicit: video in the wall's own proportions, made from a description instead of learning a generator, a whole video instead of a clip at a time to assemble, with their tenants' logos on top of it, at a fixed monthly price they control.
Questions people ask.
- Whose wall is this?
- HPI's, in the lobby at 301 Congress in Austin.
- How big is it?
- A forty-foot portrait wall in the lobby. The surface it is recorded at is 3,360 × 8,100 px, which is not a standard shape, so the proportions were set up for this wall when they started.
- How often does it change?
- On the schedule they choose. Implicit sets no rhythm — a wall can change for the season, for a month, or the morning a tenant asks.
- Are the tenant logos part of the video?
- No. They sit on top of whatever is playing, and they can be moved, swapped or taken off without the video underneath being made again. How logos work →
- Why did they choose it?
- They wanted video in the wall's own proportions, made from a description rather than by learning a video generator, a whole video instead of a clip at a time to assemble, with their tenants' logos on top of it, at a fixed monthly price they control.
Ready to see it on your wall?
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